Most link-in-bio pages ask too much of the visitor
A link-in-bio page often starts with good intentions. Someone wants one place for everything: shop, newsletter, podcast, booking link, latest article, YouTube, TikTok, affiliate links, press page...
A scan is not a booking
QR codes are often treated as the campaign. Print the code, place it on a poster, wait for bookings. That is the easy part. The harder part is what happens after the scan.
A person who scans a code has shown a small amount...
the agency had outgrown its link spreadsheet
Growth is usually good news until the small habits that got you there start costing time. This agency had reached that point. The team was running paid social, email campaigns, influencer briefs, print...
the profile page was doing too many jobs badly
The restaurant had a familiar problem. People found it on social media, through local searches, on review sites and from QR codes in the neighbourhood. They were interested enough to click. Then the...
the photographer was getting interest but losing momentum
The photographer had enough attention. That was not the problem. People found her through Instagram, wedding fairs, referrals, local directories and old blog posts. They liked the work. They...
From flyer to checkout: building a trackable QR-to-conversion funnel
A flyer can still work, but only if it has a job. Too many flyers are designed like tiny posters: logo, offer, phone number, website, social icons and a QR code floating in the...
