Case Studies Before-and-after examples, proof-style breakdowns, and practical content showing what improves conversion.

What a Better Link-in-Bio Funnel Looks Like in Practice

By Steve Deakin • Case Studies • April 23, 2026

Most link-in-bio pages ask too much of the visitor A link-in-bio page often starts with good intentions. Someone wants one place for everything: shop, newsletter, podcast, booking link, latest article, YouTube, TikTok, affiliate links, press page...

Read more

What a Better QR-to-Booking Journey Looks Like

By Steve Deakin • Case Studies • April 23, 2026

A scan is not a booking QR codes are often treated as the campaign. Print the code, place it on a poster, wait for bookings. That is the easy part. The harder part is what happens after the scan. A person who scans a code has shown a small amount...

Read more

Example: A Cleaner Short-Link System for a Growing Agency

By Steve Deakin • Case Studies • April 23, 2026

the agency had outgrown its link spreadsheet Growth is usually good news until the small habits that got you there start costing time. This agency had reached that point. The team was running paid social, email campaigns, influencer briefs, print...

Read more

Example: Turning a Weak Restaurant Profile Page Into a Better Conversion Page

By Steve Deakin • Case Studies • April 23, 2026

the profile page was doing too many jobs badly The restaurant had a familiar problem. People found it on social media, through local searches, on review sites and from QR codes in the neighbourhood. They were interested enough to click. Then the...

Read more

Example: How a Photographer Booking Path Gets Cleaner Fast

By Steve Deakin • Case Studies • April 23, 2026

the photographer was getting interest but losing momentum The photographer had enough attention. That was not the problem. People found her through Instagram, wedding fairs, referrals, local directories and old blog posts. They liked the work. They...

Read more

From Flyer to Checkout: Building a Trackable QR-to-Conversion Funnel

By Steve Deakin • Case Studies • March 14, 2026

From flyer to checkout: building a trackable QR-to-conversion funnel A flyer can still work, but only if it has a job. Too many flyers are designed like tiny posters: logo, offer, phone number, website, social icons and a QR code floating in the...

Read more