Posts by Steve Deakin

Steve Deakin

Steve Deakin

How Restaurants Can Use QR Codes Beyond Digital Menus
How Restaurants Can Use QR Codes Beyond Digital Menus
How Restaurants Can Use QR Codes Beyond Digital Menus By Steve Deakin in Digital Marketing May 25, 2026
QR codes should not stop at the menu For many restaurants, QR codes arrived as a quick fix for menus. They solved a problem, then stayed on the table. That is useful, but it is a narrow use of a tool that can do more. A QR code can connect a...
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How to Track Offline Marketing Campaigns with QR Codes and Short Links
How to Track Offline Marketing Campaigns with QR Codes and Short Links
How to Track Offline Marketing Campaigns with QR Codes and Short Links By Steve Deakin in Tutorials & Guides May 25, 2026
Offline marketing does not have to be a guessing game Flyers, posters, vans, business cards, packaging and event banners still work for many businesses. The problem is measurement. A social post leaves a trail. A printed flyer often does not....
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Example: How a Photographer Booking Path Gets Cleaner Fast
Example: How a Photographer Booking Path Gets Cleaner Fast
Example: How a Photographer Booking Path Gets Cleaner Fast By Steve Deakin in Case Studies April 23, 2026
the photographer was getting interest but losing momentum The photographer had enough attention. That was not the problem. People found her through Instagram, wedding fairs, referrals, local directories and old blog posts. They liked the work. They...
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Example: Turning a Weak Restaurant Profile Page Into a Better Conversion Page
Example: Turning a Weak Restaurant Profile Page Into a Better Conversion Page
Example: Turning a Weak Restaurant Profile Page Into a Better Conversion Page By Steve Deakin in Case Studies April 23, 2026
the profile page was doing too many jobs badly The restaurant had a familiar problem. People found it on social media, through local searches, on review sites and from QR codes in the neighbourhood. They were interested enough to click. Then the...
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Example: A Cleaner Short-Link System for a Growing Agency
Example: A Cleaner Short-Link System for a Growing Agency
Example: A Cleaner Short-Link System for a Growing Agency By Steve Deakin in Case Studies April 23, 2026
the agency had outgrown its link spreadsheet Growth is usually good news until the small habits that got you there start costing time. This agency had reached that point. The team was running paid social, email campaigns, influencer briefs, print...
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What a Better QR-to-Booking Journey Looks Like
What a Better QR-to-Booking Journey Looks Like
What a Better QR-to-Booking Journey Looks Like By Steve Deakin in Case Studies April 23, 2026
A scan is not a booking QR codes are often treated as the campaign. Print the code, place it on a poster, wait for bookings. That is the easy part. The harder part is what happens after the scan. A person who scans a code has shown a small amount...
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