Posts by Steve Deakin

Steve Deakin

Custom short domains: when are they worth it for a small business?

By Steve Deakin in Digital Marketing May 25, 2026

The useful question is not whether the tool existsMost businesses already know they can create custom short domains. The harder question is whether the way they use them makes the customer journey clearer.This matters because small businesses that...

Nine QR code mistakes small businesses still make

By Steve Deakin in Digital Marketing May 25, 2026

The useful question is not whether the tool existsMost businesses already know they can create QR code campaigns. The harder question is whether the way they use them makes the customer journey clearer.This matters because shops, venues and service...

A simple campaign naming system for short links, QR codes and UTM tags

By Steve Deakin in Digital Marketing May 25, 2026

The useful question is not whether the tool existsMost businesses already know they can create campaign naming and tracking. The harder question is whether the way they use them makes the customer journey clearer.This matters because marketers,...

How to use bio pages for seasonal offers without rebuilding your website

By Steve Deakin in Growth Strategy May 25, 2026

The useful question is not whether the tool existsMost businesses already know they can create seasonal bio pages. The harder question is whether the way they use them makes the customer journey clearer.This matters because businesses that change...

Best URL Shorteners for Small Businesses in 2026

By Steve Deakin in Digital Marketing May 25, 2026

Small businesses need more than a short link For a small business, a short link is rarely just a tidy version of a long address. It is the link on a flyer, the QR code on a counter card, the button in an Instagram bio, the address in an email footer...

Bitly vs D2eak.link: Which Is Better for UK Small Businesses?

By Steve Deakin in Digital Marketing May 25, 2026

The choice is really about workflow Bitly is one of the best-known names in short links. That recognition is useful. Many people have seen a Bitly link before, and plenty of marketing teams have used it at some point. But name recognition does not...

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