Posts by Steve Deakin

The useful question is not whether the tool existsMost businesses already know they can create custom short domains. The harder question is whether the way they use them makes the customer journey clearer.This matters because small businesses that...

The useful question is not whether the tool existsMost businesses already know they can create QR code campaigns. The harder question is whether the way they use them makes the customer journey clearer.This matters because shops, venues and service...

The useful question is not whether the tool existsMost businesses already know they can create campaign naming and tracking. The harder question is whether the way they use them makes the customer journey clearer.This matters because marketers,...

The useful question is not whether the tool existsMost businesses already know they can create seasonal bio pages. The harder question is whether the way they use them makes the customer journey clearer.This matters because businesses that change...

Small businesses need more than a short link For a small business, a short link is rarely just a tidy version of a long address. It is the link on a flyer, the QR code on a counter card, the button in an Instagram bio, the address in an email footer...

The choice is really about workflow Bitly is one of the best-known names in short links. That recognition is useful. Many people have seen a Bitly link before, and plenty of marketing teams have used it at some point. But name recognition does not...