Posts by Steve Deakin

Most people treat short-link platforms as a small detail. They make the link, print the code, add a button, and move on. That is usually where performance is lost. The link itself is rarely the whole problem. The problem is the journey around it:...

Most QR code problems are not technical. The code scans, the page opens and everyone assumes the job is done. Then hardly anyone uses it. Conversion usually dies because the code is in the wrong place, the reason to scan is weak, the page is slow, or...

Small businesses are often told they need a proper website before they can market themselves seriously. Sometimes that is true. Sometimes it is expensive procrastination. A focused bio page can be enough to take bookings, show key links, promote an...

A link-in-bio page can look busy and still do very little. Many of them become dumping grounds for every link a business has: shop, newsletter, YouTube, old campaign, calendar, discount code, blog, podcast and a contact form nobody checks. Visitors...

Restaurants often use QR codes as a replacement for paper menus, then stop there. That misses the better use case. A QR code can bring a diner back after they leave, help a takeaway customer order again, collect a review while the meal is still fresh...

Photographers have a particular problem with bio links. A standard list of buttons is rarely enough. You need to show your work quickly, route different clients to the right place, make booking feel easy, and still keep the page light enough to open...