Restaurants often use QR codes as a replacement for paper menus, then stop there. That misses the better use case. A QR code can bring a diner back after they leave, help a takeaway customer order again, collect a review while the meal is still fresh...
A QR code looks simple from the outside: scan the square, open the page. The important choice happens before you generate it. You need to decide whether the code should be static or dynamic. That choice affects editing, tracking, print risk, campaign...
Short links used to be a tidy way to save space. Now they do a much bigger job. A link can make someone trust a message, ignore a message, scan a QR code, share a campaign with a colleague, or assume the whole thing is spam. That is why the choice...
QR code marketing playbook for local businesses
QR codes are easy to print and easy to ignore. That is the uncomfortable truth. A square code on a poster does not make a campaign. It only creates a doorway. The campaign starts when a real person has...
Most people treat branded links as a small detail. They make the link, print the code, add a button, and move on.
That is usually where performance is lost. The link itself is rarely the whole problem. The problem is the journey around it: what the...
