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Digital Marketing

QR codes, short links, tracking, and campaign tactics that turn traffic into action.

Nine QR code mistakes small businesses still make
Nine QR code mistakes small businesses still make By Steve Deakin in Digital Marketing May 25, 2026
The useful question is not whether the tool existsMost businesses already know they can create QR code campaigns. The harder question is whether the way they use them makes the customer journey clearer.This matters because shops, venues and service...
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A simple campaign naming system for short links, QR codes and UTM tags
A simple campaign naming system for short links, QR codes and UTM tags By Steve Deakin in Digital Marketing May 25, 2026
The useful question is not whether the tool existsMost businesses already know they can create campaign naming and tracking. The harder question is whether the way they use them makes the customer journey clearer.This matters because marketers,...
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Custom short domains: when are they worth it for a small business?
Custom short domains: when are they worth it for a small business? By Steve Deakin in Digital Marketing May 25, 2026
The useful question is not whether the tool existsMost businesses already know they can create custom short domains. The harder question is whether the way they use them makes the customer journey clearer.This matters because small businesses that...
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Bitly vs D2eak.link: Which Is Better for UK Small Businesses?
Bitly vs D2eak.link: Which Is Better for UK Small Businesses? By Steve Deakin in Digital Marketing May 25, 2026
The choice is really about workflow Bitly is one of the best-known names in short links. That recognition is useful. Many people have seen a Bitly link before, and plenty of marketing teams have used it at some point. But name recognition does not...
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Best URL Shorteners for Small Businesses in 2026
Best URL Shorteners for Small Businesses in 2026 By Steve Deakin in Digital Marketing May 25, 2026
Small businesses need more than a short link For a small business, a short link is rarely just a tidy version of a long address. It is the link on a flyer, the QR code on a counter card, the button in an Instagram bio, the address in an email footer...
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How Restaurants Can Use QR Codes Beyond Digital Menus
How Restaurants Can Use QR Codes Beyond Digital Menus By Steve Deakin in Digital Marketing May 25, 2026
QR codes should not stop at the menu For many restaurants, QR codes arrived as a quick fix for menus. They solved a problem, then stayed on the table. That is useful, but it is a narrow use of a tool that can do more. A QR code can connect a...
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