Posts by Steve Deakin

Steve Deakin

Steve Deakin

From Flyer to Checkout: Building a Trackable QR-to-Conversion Funnel
From Flyer to Checkout: Building a Trackable QR-to-Conversion Funnel By Steve Deakin in Case Studies March 14, 2026
Flyer campaigns still work. In many local and mobile-first journeys, they work brilliantly. The problem is not attention; it is attribution. Teams print 2,000 flyers, watch some traffic show up, then argue about whether it drove real sales.If you can...
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UTM + D2eak.link Tracking: A Clean Analytics Setup Guide
UTM + D2eak.link Tracking: A Clean Analytics Setup Guide
UTM + D2eak.link Tracking: A Clean Analytics Setup Guide By Steve Deakin in Tutorials & Guides March 01, 2026
UTM Link Tracking: A Practical Analytics Guide for Real Campaign DecisionsUTM tagging is one of the simplest ways to improve attribution quality, yet many teams still lose data because naming rules change from one campaign to the next.If your reports...
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